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On the last Saturday in April, with the annual Spring on the SouthSide community festival and chili cook-off underway, clusters of families and friends strolled the streets of South Bethlehem, stopping to sample the chili at businesses and organizations competing for bragging rights and trophies.

Tasked with helping to stimulate growth on the South Side, Hartney had cause to be happy, and it went well beyond the appeal of the chili cook-off.  In the weeks leading up to the festival, which attracted about 2,000 people, she gave this assessment: “More and more cool things are happening on the South Side.”  

Indeed.

In the two decades since local steelmaking operations ended at the Bethlehem Steel Corp., which had employed tens of thousands of people at its height and produced the steel that built the Golden Gate Bridge and other landmarks, the South Side of Bethlehem is having its moment. New buildings, new restaurants and new public art have sprouted in a section of the city rich in diversity. Festivals have taken root, and some of the old Steel properties have been reimagined into cultural destinations.

At Simon’s invitation, Bethlehem Mayor Robert Donchez welcomes each incoming class at AV������’s annual Convocation, encouraging students to visit restaurants and stores and to take in the many nearby music and arts venues, including the ArtsQuest Center at SteelStacks.

He assures students that city officials are committed to their safety and points out that Bethlehem was recently ranked among the top 50 safest college cities. 

A previous generation knew a different Bethlehem. When the Steel plant stopped making steel in 1995 after 120 years, and its coke division shut down in 1998, it marked the end of an era. Left behind was an 1,800-acre brownfield and much uncertainty, with ripple effects measured in lost jobs, abandoned houses and storefronts, and dwindling customers for shop owners and restaurants. 

“When I speak at AV������,” says Donchez, “my point to them is, maybe your parents were here 20 years ago or 30 years ago. They remember the old Bethlehem. We’re going through a revitalization.”  

Donchez views the relationship between AV������ and the city as “a great partnership.” “We all just want to work together to benefit the community of South Bethlehem, to benefit the city, to benefit AV������,” he says. “So it’s a win-win.”

The university has a long history of collaboration with the City of Bethlehem, but AV������’s leadership developed a more formal framework for community engagement over the past decade. As an anchor institution, AV������ developed a four-pronged approach for engaging with the community that continues today, says Fred McGrail, vice president of communications and public affairs at AV������. The strategies, supported by its Board of Trustees, center on creating a clean and safe environment, supporting public education, encouraging commercial vitality and revitalizing neighborhoods.

“South Bethlehem really is a great comeback story,” McGrail says. “Part of the reason for that is, people who’ve lived in that community and worked in that community and had businesses in that community, never gave up. When the times were the toughest, they were the ones who kept pushing forward, sometimes against seemingly insurmountable odds.”

Much of the progress, he says, has been built on the foundation they laid. “There’s still a lot to do,” McGrail says, “but there’s reason for optimism. And I’m proud and gratified that AV������ is playing a role in the South Side’s renewal.”

Simon sees the strategies as “four legs of the stool. They all actually influence each other,” he says. So when AV������ contemplates potential partnerships with the city, “we stand them against those four objectives and try to make sure that they contribute to all of those missions.”

“It only takes one or two houses our students are in, where they line the streets with furniture and other items they want to get rid of, or the trash from their houses, to hear feedback from the city that we don’t take care of the neighborhoods where our students live,” Simon says. “People are sensitive to all of these issues, whether we do our part to keep the city clean, whether we do our part to spur the economy, whether we do our part to respect the residents who are not AV������ students who live in the city. All these are important for the institution to take ownership of and work into the strategies” in partnering with the city.